In order to improve your website, you should track your Analytics at least monthly.
In this video, I go over each element of Squarespace Analytics in order to track which pages are viewed most, what forms are being filled out, buttons are being clicked and how to determine how you can improve your website text and page layout over time.
One of the most important tools to use on Squarespace when editing your website is Text Design & Formatting. It's a little tricky at first. But once you get the hang of it, you will love how easy it is to take control of your own website. Watch the video below to learn how to design your website's text.