Is blogging on your interior design website worth it?

While you can blog on social media, your ultimate goal is to drive traffic to your website to capture interest and new leads in a way that Social Media cannot.

Gail Doby

Original article by Gail Doby, ASID
Read the entire article at Gail Doby Coaching & Consulting & Design Success University

Client who might want to work with you will check you out on Instagram, Pinterest or Houzz. Those seeking client reviews will look for you on Facebook or Twitter. But with social media, your ultimate goal is to drive traffic to your website to capture interest and new leads.

Social Media is mainly a means of attracting followers in order to get them to go to your web site, online portfolio or blog.

Here are 3 reasons blogging helps you stand out as an interior designer:

1 | Blogging expresses your brand in way your portfolio cant
Through words and images, post after post, you can express your brand personality and pitch it to the type of clients you want to attract. Prospects not only can see photos of your design work, they also gain greater insight into your taste, approach and design philosophy.

2 | Blogging showcases content that keeps your website alive
When you blog, you are creating and posting fresh, current content on regular basis. Readers can see that you are actively designing and on top of the latest trends. Looking busy is one of the best ways to attract new business.

3 | Improves your SEO / Google Ranking
Regularly adding new content and tagging it with the right keywords improves your search engine optimization (SEO) ranking on providers like Google or Bing, thus upping your chances of prospects discovering and going to your website. Once a week is ideal, but even twice a month can improve your visibility substantially.

Blogging can be time-consuming and requires a regular commitment. If you are not comfortable producing content or don’t have the time, you can outsource your blog, just as you might other PR activity. Give it some time to develop a following, and you will reap the benefits in new and more desirable clients.