Instagram is a fantastic way to get your interior design work out to the world. But it is only step one in the entire marketing process.
As an interior designer, you must lead your clientele one step at a time between these 3 main stages:
Most of your clientele from Instagram will be in the “Discovery” phase. This means, they are just barely getting to know about you and your company, and are likely not even interested in doing an interior design project. They just heard about you, and that’s it.
Over time, if they continue to follow you on Instagram or Facebook, they may eventually jump to the “Inquiry” phase, where they will begin to ask you questions or become interested in your interior design services. But this rarely happens unless they’re a raving fan.
To do a better job and getting more “inquiries” you need to get your clients on an process which actively helps them along the way and get them to the “Commitment” phase, which means they commit to doing a project with you.
Here’s how the process works:
The initial discovery. Allow potential clients to discover you on Instagram, Facebook, friends and family, or email marketing to your immediate contact list.
Capture their email address. Capture their interest with some sort of engaging tool on your website, like a Project Questionnaire, Quiz, Test, Free Phone Call, Free Interior Design Consult, Schedule A Meeting, Ask Project Questions, Ask The Designer, or any other creative idea you can come up with.
Start the process of inquiry. Once you collect their email address, they enter the “Inquiry” phase. This is where you can answer all of the common questions your clients have like timeline, pricing, process, style questions, contract questions, how the shipping process work, how design concepts work. This should be an email series of many, many emails over time. Usually, about 3-4 in the first week, and then spacing it out every 3-5 days thereafter. Some clients will jump on board fast, others will commit within several months, or even a year! Keep at it, though.
Ask for a commitment. After 2-3 weeks, ask your email list to commit to starting their project. This will lead to more inquiries, questions, and discussions, but the more clients can get comfortable with you and your business, the more likely they will commit.
Continue the process between emails and your website. Most clients wont convert on the first ask for a commitment to a project. It’ll be several more weeks and marketing cycles, but keep at it. Email marketing and converting clients on your website is one of the most effective ways to capture business for your interior design firm.
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