How To Capture More Leads On Your Interior Design Website

With your interior design business, you can be a lot more creative than other businesses in the way you capture leads on your website. 

Your clients are looking to you to provide creative solutions. Not only during the interior design process, but during the entire experience - from inquiring first about services and well beyond the final finished product. 

One of the most effective ways I have found to capture more interior design leads is by using multiple ways to interact on your website. Most of your clients want to see your work on your website, but you then need to provide them the "next step" to take.

The more resources and interactions you can create, the more likely someone will engage with your website and end up getting in touch with you.

Here is a list of ideas I've used for interior design websites that have increased the amount of ways clients engaged:

- Fill out a project questionnaire
- Download our pricing
- Schedule a free phone consultation
- Schedule a free in-studio consultation
- Take an interior design quiz
- Download our interior design process sheet (PDF download)
- How to prepare for your interior design project (PDF download)

These are just a few ideas. The possibilities are endless, and they should specifically address the unique way that you do business.

With multiple ways for your clientele to engage on your website, the more likely they will try out 1 or 2 of them. And that means, they get to become more familiar with the way you do business. 

If you just stick with the standard "Contact" page on your website, this is old, boring and unclear to your clients. They need you to give them the information they need in order to pick the right interior designer. And the more educated your leads can become about your way of doing business, the more likely they'll pick you over someone else.

To ask your interior design marketing questions, email me at