I have found great experience using Adwords to add 1-2 extra clients per month to my workflow. The important things to think about for Adwords are:
- Use keywords that will relate to your customer base and interest. For instance, my style is "minimalist" so I use a lot of keywords like "Minimalist web designer" and "minimalist branding"
- Use negative keywords. I block keywords like free, cheap, and inexpensive so that I am not getting bad leads and wasting money
- Focus on demographics to spend less money. If you want local leads, then target only specific cities or states to reduce the amount you spend.
- Make sure your website captures email addresses and leads. The majority of people will look at your site and leave if there is not a clear "Call To Action" so make sure that is set up well before setting up Google Ads.