Are you worried that building your business website in Squarespace is a bad idea? All the hours of work and planning you put into your website can end up being wasted if you choose the wrong platform.
I’ve designed over 600 business websites in my 9 year career.
From building websites originally in HTML code back in 1999, to 2009 with Adobe Flash, to WordPress in 2011 , and then Squarespace in 2013 - I have seen what happens to businesses who choose a platform that is too complicated, high-maintenance or hard to use.
Before reading further, note that my experience specifically is with small businesses that perform a professional service, so I am only qualified to speak for the following kinds of businesses:
Real Estate Developers
Builders & General Contractors
Chripractors, Massage Therapists, etc
Commercial & Wedding Photographers
Professional Service Businesses
If you’re in any of these professions, or something similar, a website built on WordPress will give you a big headache. It will cost you more. More time, more money, more headaches.
That is because WordPress was built for web developers. Not for business owners. It is code-heavy. It requires a lot of time and resources to make work properly. You’ll get stuck managing a website that takes too much time to figure out, or too expensive to maintain, requiring an expensive web developer on a regular basis.
That is why I only build websites for small businesses who perform professional services in Squarespace.
Squarespace allows you, the business owner, to make minor photo and text edits with ease. You can log in and make a change on your own within 5 minutes. Or, you can delegate to a team member to do it in 5 minutes.
Squarespace is client focused, which means the website is built with the non-tech person in mind. If you’ve edited a Word Document before, you can edit a Squarespace website.
Of all my clients in the last 9 years, my happiest, most successful clients have gone with Squarespace - and that’s why I’ve stopped working with any other kind of web platform.
I only recommend Squarespace for small, professional businesses for their website design. Don’t go down the wrong path and choose the wrong website platform that will get you stuck wasting time and money.