Is Squarespace bad for SEO? And is WordPress better?

Most of my clients have said that other web developers, or friends or business associates have told them that Squarespace isn't good for SEO, and that WordPress has all the right SEO tools. 

That might have been true 5 years ago, but that's no longer the case. And here is why:

  1. Google ranks websites based on quality content, not sneaky tricks. In the old days, web developers used to cram keywords all over a website. But today, Google devalues websites that use scam techniques. Good quality content is far better than any tricks or tools. 
  2. Squarespace is actually designed to take advantage of Google algorithms. Things like mobile responsiveness, SSL certificates, clear page structures, and simple design are all ranked higher by Google. And Squarespace automatically takes care of those things. But WordPress breaks down over time. You have to spend all this money to keep up with the changes, while Squarespace does it for you automatically.
  3. Squarespace is so much easier to use. When you create new pages and content, Google likes to see that you are active. WordPress takes forever to manage, updated and change, while Squarespace is easy to use, even for my clients in their 50s and 60s. They absolutely love to blog on their Squarepsace website and make simple text edits on their own.

Not only do I think Squarespace is good for SEO, I think it is superior over WordPress. Every web developer you talk to will say why you have to have a WordPress website. But WordPress is clunky, out of date, terrible to manage, and bad for business. Every web developer is going to argue why you have to have complex plugins, and someone manage your website very month for outrageous costs. Keep your life simple, and grow your business. Go with Squarespace. It just works.