I get a lot of client who say something like, "My friend who used to do SEO 10 years ago told me I have to do this and that to get good SEO rankings."
But the way SEO works today has changed dramatically, even in the last 1 or 2 years. Google prioritizes websites that provide good, helpful and powerful content, like blogging or PDF downloads. They prioritize websites that are mobile responsive, have a clean simple design, and websites that do not try to cram a bunch of keywords, text and tons of gimmicky tricks to try and get their sites to rank high.
What has worked in the past no longer works today. In 2018, here are the things you should be doing to create better SEO value for your website if you are an architect, interior designer, photographer, artist or custom home builder.
All of the text & images on your website should be extremely helpful, interesting, powerful, useful and compelling
Don't make a boring website. Make something that people will want to look at, that is beautiful, that they will understand what it is all about, and that they'll want to take a clear action once they get onto your website. Websites which are boring are places that people leave and forget about. Google ranks websites higher if they have interesting content that adds value to peoples' lives.
Blog on a regular basis about all of the incredible knowledge you have - Give good information away for free
Google loves it when you create valuable, helpful and expert advice to the public for free on very specific topics. As an expert in your industry, you are already equipped with the right knowledge about how to plan for your next custom home build, or most popular venues for wedding photography in your area, or information on the highest-quality furniture lines for modernist interior design & decor. Create content where people will say, "Wow, this was extremely helpful" after reading your blog posts.
Use a simple platform like Squarespace that makes it easy to blog or update your content
Not only is Squarespace the easiest platform to blog and update content on your own, it's automatically mobile responsive, which Google Search loves to see. Get into the habit of updating your website and posting new blog content every week to keep your site up-to-date. When you use a good, easy-to-use platform like Squarespace, you get to spend more time on marketing and building your business through SEO. When you use a complicated platform like WordPress to promote your small business, your time will instead by wasted on trying to figure out how to even blog, or worrying whether or not your website is even working at all.
Make sure your website is SSL or HTTPS secure
If your website is in Squarespace, this is an easy one because all you have to do is flip a switch and your website is secure. If your website is in WordPress, get ready for a nightmare. You'll likely have to spend hundreds to have a web developer make your website secure with an SSL certificate.
There is a lot more to SEO that just these 4 items. But SEO is much more simple than it used to be. Today, focus on building a beautiful & helpful website, and over time the natural views from Google Search will show up. SEO is about building a helpful online business, not on sneaky tricks or obscure techonologies.