Using Google Analytics To Optimize Your Website

Google Analytics gives you incredible data to use to perfect your website. Here’s instructions on how to get started:

  1. Download Google Chrome at https://www.google.com/chrome/

  2. Add the Google Analytics Extension here.

  3. Make sure you have a Google Analytics account at https://analytics.google.com/

  4. Add the Google Analytics code to your website with instructions here.

Website design for wedding professionals

Is your website effectively capturing leads for your wedding photography, event planning, event facility, floral or other wedding service?

That’s the only important function of your website: capture leads.

But most business owners don’t know how to do that effectively.

Fill out the following form to schedule a free consultation for your wedding business.

Squarespace For Wedding Photographers

Is Squarespace the right platform for a wedding photographer?

I’ve designed hundreds of websites for photographers, and most of them are wedding photographers.

What they do is store their clients photos with https://pixieset.com/ (because it works great), but focus their Portfolio & Blog on Squarespace, because it’s so easy to use and mange.

And my clients who do wedding photography get great SEO value as well, so the old adage “You can only go with WordPress” is no longer true. Google changed all their algorithms to focus on value-based keyword content, instead of keyword cramming.

The most important elements of your wedding photography should be:

  • Capture emails as much as possible - don’t leave it to just a simple “Contact” page where you loosely call people to action. Capture their email.

  • Offer something of value for free, like a Pricing PDF Download, or a style guide, or recommended best venues for wedding photography.

  • Guide them in a step-be-step process. Hold their hand every step of the way on your website. Don’t have them guessing what they should do on your website.

  • Home, Portfolio, Pricing & Contact are the only pages that matter. All the other pages and clutter can be saved for round 2 when clients come back a second time to look more closely. But on the first visit, most people only look at 3 pages, so make those 3 pages filled with your absolute best work.

Your website is your most important sales tool for your business, so it really counts towards growing your business. Get in touch with your questions about how to make your website and email marketing more effective.


Is Editing Your Squarespace Website Easy?

If you don’t have a lot of experience editing websites before, any platform will be tough. But after designing over 600 websites for businesses, I have found that most of clients enjoy Squarespace the most over any other platform.

In this video below, I show just how easy it is to make edits with text and images in Squarespace, so you can see if Squarespace is the right web platform for your business.

Complex Website Technology Is A Huge Headache

For you, as the business owner, using Squarespace for your website is so much less work, so much less headache. You can actually focus on building your brand, and worry less about al the complex backend website technology. So from that stand point - Squarespace is superior to all other web platforms.

The downside, is that you cannot do tons of customization. Especially for Ecommerce. You get basically what Squarespace allows. In my opinion, if you don't have $20,000+ per year to spend on a Website like in WordPress or Shopify to keep it working and looking good - then Squarespace is a superior (and better) alternative.

All that extra money you save using Squarespace, you can use to do creative marketing, like inspiration Videos, or building a great Customer Experience, or focusing on Testimonials, or improving your products and services. There are all sorts of ways that good Marketing does so much more than just having lots of custom coding which ends up just being a distraction for you - the business owner. 

Most business owners have someone tell them something like this:

"In order to get a good website you have to use WordPress" 

That is such a lie. You need to focus on building your business. Not website technology. Focus on your process, your customer services, your products, your employees. Make a great company. Let the website just be 1 tool in your sales process. But it is not the only marketing tool you need.

So you need to clear your mind from all the distractions that complex website technologies cause. Focus on building your business. And let your website be beautiful, simple and stress-free.