What is the best marketing for interior designers?

 
 
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Attracting leads

1 | Establish your super, specific niche
2 | Show proof of successful client experiences
3 | Call your prospective clients to action

 
 
 
 
 
 


Converting Leads

4 | Show more proof, success stories & your expertise
5| Explain the process of how you do work
6 | Explain how you solve your client’s biggest fears

 
 
 
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1
APPROACH FOR New Clients

SEO audits / SEO optimization
Blogging
Email marketing / Email newsletters
Social Media
Google Ads
Google Business or Yelp Ads
Facebook / Instagram Ads
Website Pop-ups / Website PDF Downloads
Website Optimization for capturing Leads
Post Cards / Direct Mail Marketing
Print Ads / Magazine Publications
Networking & Referrals

 
 
 
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2
APPROACH FOR Existing Clients

Blogging
Email marketing / Email newsletters
Social Media
Website Optimization for capturing Leads
Post Cards / Direct Mail Marketing
Networking & Referrals

 
 
 
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SEO & BLOGGING

Lots of Time Investment
Slower, longer-term results
Better when targeting existing clientele & repeat business
Use blogs for email marketing, social media & website rather than SEO

 
 
 

Email Marketing

Fast Results
Get in front of your existing contact list
Convert leads faster
40x conversion rates over social media & SEO
Email blast 1-4 times per month

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Yelp, Google Business & Houzz

Proves your business exists
Proves you interact with customers
Don’t overthink this

 
 

SOCIAL MEDIA

Not a sales tool
Connect personally with clients
Prove your humanity

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Online Advertising

Google, Facebook & Instagram Ads

A better alternative to long-term SEO
Spend about $300 per month on Ads

 
 
 

Website Optimization

Use questionnaires, pop-ups, longer forms and clear language
Dramatically increases leads

 
 
 

Print Ads

Magazines, post cards, direct mail

Only worth it if you are super specifically targeting your niche.

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Old school marketing

Hand written notes
Physical mail sent to clients
Capture more attention than any other method

 
 
 

Networking & Referrals

Your biggest opportunity is in the existing network you already have
Previous customers
Friends & family
Vendors, network, professionals
Most businesses lose 20 - 70% of the customers the attract

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